We all want the best in life right?
Who’s gonna turn down reservations at the best restaurant, an appointment with the best doctor, or the best photographer for their event? It’s a knee jerk reaction to say “Me! I want the best!”
But what does that really mean? Best ranked on Google? Most qualified? Highest price? Lowest price? Most experience? And what does this mean when choosing a makeup artist for your wedding or event? I’m going to take a guess that you’re getting bogged down trying to decipher why one company or artist costs $, and another is $$$$. Am I getting warm?
I don’t blame you.
It’s complicated navigating this area of expertise-and I’m guessing you’re doing it for the first time right? Now, I’m 100% prepared to explain why my services require the investment that they do from my clients, but are you prepared to take that information and determine if it’s in line with your needs and desires? Because what may be “bells-and-whistles” to you, is PARAMOUNT to another client in your same shoes (and vice versa of course).
Let’s get ya started here with a simple checklist to help you decide what qualities are most important to you in regard to hiring an artist for your event or project. How many of these are non-negotiable for you? How many just aren’t deal breakers?
1. Quality branding, website, portfolio, contracts, business cards and marketing.
2. Many years of experience in the industry.
3. Strong relationships with other well-known event and beauty professionals.
4. An enthusiastic energy toward you and and creating your wedding look with you-not FOR you.
5. Responsive communication with thoughtful input, complete sentences, good grammar and a professional attitude.
6. A professional appearance, clean kit, sanitary habits, high quality products and tools.
(Ok, so you’re probably thinking that ALL of these things are important to me Raney!)
And if that’s the case, then you’ve got your answer right there my dear. But seriously, being clear on what’s important to you should make your investment a no-brainer. Now IF price is your NUMBER ONE concern, you’re going to need to take this same checklist and get prioritizing, because you will very likely have to compromise a few wishes. So truly ask yourself, “Do I really need all that email correspondence, photo sharing and consulting? Or can we just get down to basics and keep communication brief?” “Do I need someone with all the best products in their kit? Or is it good enough that they just do good makeup?” “Does their website and portfolio have to wow me? Or am I willing to take a chance with a trial run in order to keep my budget in line?”
If you want the Rolls Royce experience from your makeup artist, then hats of to you darling! And if you don’t, that’s ok too! There are many artists who pick different priorities to match different pricing structures. It doesn’t necessarily make them a mediocre business, or you a lousy shopper. There’s no right or wrong here, but I promise you this: If you create your prioritized check list, and you find an artist that meets those needs, then that’s gold. Even if they cost, well, the price of gold.
